Based in New York, the brand is founded on uncompromised values. They believe using organic cotton provides a safer and healthier product for people and the environment. They believe in giving back to communities they source from, because they know they could not exist without their farmers. All their products are free from chemicals including; bleaches, toxic waxes, sulfur and heavy metals commonly used in the production of clothing. They are dedicated to improving the livelihood and economic prosperity of small and marginal organic farmers in India. A portion of all proceeds are invested back into local communities.